So much so that the Board of the Pierer Mobility Group, the owners of Husqvarna, had no hesitation with giving the go-ahead for the development of the production Norden. Given this heritage and background, it is little wonder that the reveal of their concept adventure bike, the ‘Norden’, at EICMA in 2019, was met with huge positive acclaim. Legends like Malcolm Smith and Steve Mc Queen were fanatical owners of what have always been motorcycles built for the really discerning enthusiast. Husky took a different route though, building some of the finest dirt bikes, of the modern era, winning at just about everything they put their hand to. They built their first motorcycle in 1903, which puts them on a par with two fellows named Harley and Davidson, who started dabbling in two-wheelers around the same time. ![]() Their logo, a gun sight atop a gun barrel, pays homage to their origins as a Swedish musket manufacturer way back in 1689.
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